GABRIEL SMOLLER   
Motion / Digital / Print / Illustration




Celebrate Brooklyn!
Branding / Typography / Illustration
Celebrate Brooklyn! is an organization that hosts summer concerts in Prospect Park in Brooklyn. My identity concept foregrounds the exclamation mark in the title of the organization. The exclamation can act as a building block for an illustration, a photo container for collectible tickets, or (at its simplest) as a logo icon for swag. The simple, dramatic mark and color palette embody the excitement, playfulness, and spirit of inclusivity that are at the core of the concert series’ ethos.