GABRIEL SMOLLER   
Motion / Digital / Print / Illustration




Nitehawk Cinema
Branding / Typography / Illustration / Photo Editing
This identity system proposal for the Nitehawk Cinema dine-in movie theater starts with an illustration of an angry hawk, rendered with harsh angles to convey the intensity and grittiness of the theater’s programming. The stripe can be lengthened, shortened, or recolored to serve different informational functions. The logo is designed to exist as a clean vector graphic in a corporate capacity or with a distressed treatment for louder brand messaging.

Typeset in Forma by David Jonathan Ross and Utopia by Robert Slimbach